Identifying current trends and turning them into a virtuous cycle: this is the challenge to define the new storytelling of a brand. It is a special and difficult moment for the luxury market, no general growth is foreseen. To reach new market shares and overtake competitors it is increasingly indispensable to push innovation. You need to be faster, and more flexible. You need to know how to operate all levers available at 360 degrees: from project to product, from packaging to the right place of distribution.
Everything must be fully integrated and consistent. To cope with the complexity and uncertainty of the present scenario, human capital can make the difference. People who have the skills to expand every aspect related to creativity, respecting all the expertise involved in the business and interacting accordingly on several different levels. The end consumer is becoming increasingly curious and attentive, he is looking for something more than a logo, he wants something with a more specific value. The appeal and the uniqueness of an item completely Made in Italy has a highly rewarding value: this is the reason why it is necessary to be able to nurture the dream and not betray it. Well aware of this, Maison M faces a new challenge.
Today international fashion houses face not just a globalized world, but also a completely new scenario. What in the past was the right pace to establish a strongly recognizable style, an inimitable taste and identity, a unique excellence in every detail, today must take into consideration the new speed and the high volatility of consumers’ perceptions. Everything needed to reach excellence stays the same but the perspective has changed, together with the ultimate goal: being absolutely unique, in the right place and at the right time.
Thanks to its long collaboration with fashion designers, Maison M is a valuable and attentive partner who understands with the utmost precision the identity of a collection. Its role as a strategic external source, with a rich archive and a very experienced overview, allows Maison M to have production flexibility and to create tailor made sinergies for clients in the production chain. The focus is to keep evolving to combine tradition and 2.0 reality.